PostHeaderIcon 5 Online Marketing Strategies For Small Business Success

Small Business Success

I sincerely hope my small business succeed in online marketing.
But, what kind of strategies should I use to achieve success in it?

Perhaps, such questions often echoed in your head as a business owner, especially for small business owners.

To achieve success in online marketing, the strategies are not having much difference with traditional marketing strategies. All marketing strategies have the same goals, which is to get more customers and increase the brand power.

The most important aspect of a brand is the emotional connection between the company and it’s consumers.

Online marketing has broad market strength. Therefore, the marketing strategies that used are also slightly different as well.

In this article, I tried to explain 5 basic strategies that work for you to get more customers and traffic online. The strategies that may be used for any type of online business.

So, let’s get started..

1. Search Engine Marketing

Search engine marketing is the first strategy that you can use as your first step to success. Search Engine Marketing (SEM) is a technique of marketing efforts that aim to improve visibility of your website in search engines.

There are two components in SEM; SEO and PSA (Paid Search Advertising). Well, I’ll make it simple, you try to get more traffic for free with SEO while PSA requires you to pay for the same purpose.

Tips in performing Search Engine Marketing

  • Set your goals >> Setting your goals is important. Well, I think, you have a clear goal with SEM. Yes, you want to get a lot of traffic from search engines, right? And, it seems I don’t need to explain about thisΒ  πŸ™‚
  • Optimize your website >> Do whatever it takes to optimize your site. Optimize your internal links, content, website design, authorship, website speed, including the title and description and optimize your images as well. For your reference, you can use these on-page SEO techniques to get better results.
  • All good things takes time >> If you’ve done some changes on your website related to SEO, then do not expect the results will come overnight. The expected outcome of these changes will not be seen as soon as you cook an instant noodle. However, the search engines will consider it for sure. So, be patient and keep monitoring your website.

2. Mobile Marketing

Mobile Marketing

The next online marketing strategy is mobile marketing. As well as with search engine marketing, mobile marketing also has a very important role for small business.

It can’t be helped because many users are using mobile to go online. If you want to grab mobile users as your customers as well, then run a mobile marketing is the best option for you.

Mobile marketing is a must for every business.
It’s not an option.

Tips in performing Mobile Marketing

The first thing you should do related to mobile marketing is to make sure that your website visitors will get the best experience when visiting your website, even if they only use their mobile devices. Yes, you have to use responsive theme.

All becomes easy if you are a WordPress user, you can use some free WordPress plugins to make your website mobile friendly.

However, if you are not WordPress user, you can use such services from Conduit or DudaMobile to create your mobile friendly website.

3. Content Marketing

Success and FailureYou build a good foundation with search engine marketing and have a media that can satisfy all of your users needs with mobile marketing. Now, we’ll go to the heart of online marketing. Yes, it’s content marketing.

Content marketing is a marketing technique that makes content as part of your marketing process. Content is what creates social media shares, loyal visitors and the most important of all is sales.

The goal you want to achieve with content marketing is to get the reader’s attention by creating good and quality content, as well as make the readers become your customers.

Make the content as a tool to persuade your readers to execute calls to action process in your website (follow on social media, register to a newsletter, etc..)

Tips in performing Content Marketing

  • Publish your best content >> The things that you should think before you post a piece of content is to make sure that this content will be beneficial and useful for your customers and readers. Determine what types of content that is most suitable for you and then give benefits to your readers.
  • Quality is better than quantity >> ​​There used to be a time when the number of posts is very influential on the search engines, but now it’s not valid anymore. Currently, publishing some good content is much better than publishing a lot of junk content.

However, if you could publish a lot of good content; that’s the ideal form of content marketing.

4. Social Media Marketing

Social Media MarketingNow, let’s get started on the next strategy. From the previous strategy, you managed to have a good content in your hands.

Well, good content will not be any good if just only yourself who see the content, you must spread it in order to get the attention of your customers and readers. Yeah, spread it by using social media marketing.

There are two goals using social media marketing. First, gain your brand and content visibility as much as possible. Second, get visitors as many as possible from social networks; visitors who have high chances become your customers. In other words, it’s targeted visitors.

Tips in performing Social Media Marketing

  • Build a good presence with major social media sites >> Try to be active in the major social media sites (Google+, Facebook, Pinterest, Twitter, etc. ..). If you are less active, how visitors will be aware of your presence, right?

So, what should I do with these major social media sites?

Twitter can indeed help small business owners to achieve success in their business. Find the tips in the 5 tips using twitter to grow your business.

Google+ has a strong presence because it was created by Google. You should take advantage from this fact.

Facebook is a social network with great users. If you ask any person, I’m sure everyone has their own Facebook account. And this is the opportunity for your business. Specify your Facebook marketing goals and try to achieve it as hard as you can.

Pinterest has its own strength with emphasis on the existing images on your site. It would be very convenient for businesses that have good products and can be promoted visually. So, try to make your website Pinterest friendly immediately.

5. Local SEO Strategy

Online Marketing Strategy

If you run a small business, then you should run a local SEO strategy as well. Unlike online businesses that usually without having a physical address, a small business has a physical address.

Therefore, your business must be optimized in your area to get more local customers.

The only goal you have with a local SEO strategy is to get the highest search ranking in your area. It will be very useful when people search using long tail keywords along with the location, such as “top selling gadget in England.”

Recommended Reading >> 6 Best Places To Advertise Your Small Business Online

Additional Strategies For Small Business Owners

If you apply 5 online marketing strategies that I have just described, your small business will be able to get amazing results for sure.

However, you can use these several outside of the box strategies to get more traffic to your small business website. Here they are:

  • Use direct advertising >> Find websites or blogs related to your small business websites and they offer advertising to other websites. Contact the webmaster directly and ask for their prices to advertise there. The cost will be less than PPC and you will get targeted visitors which you dreamed about.
  • Use guest post >> One thing you must remember, the purpose of this guest post is to get traffic, not for links. So, make sure you guest post on high traffic websites. With this, your online reputation will be better.

 

That’s it! 5 online marketing strategies plus some additional strategies that will bring success to your business for sure. Every business can achieve success by applying proven strategies and techniques.

Conclusion

When you create your business website, first make sure the search engine optimization of your website is right.

Then, in order to get more traffic from various sources, make your website theme responsive to mobile devices.

Once you have it, use the proper content strategies and make sure you have good and quality content.

Last but not least, let the world know your content by spread it through social media sites.

So, what’s your online marketing strategy have you used?

 

Nanda Rahmanius
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Nanda Rahmanius

I'm a Blogger, Internet Marketer and Online Entrepreneur who Work at Home Online. Internet Addicts. Have Big Dreams and
Keep Learning to Become Professional Blogger. Join me on my Blogging Journey. Follow Instagram | @NandaRahmanius
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15 Responses to “5 Online Marketing Strategies For Small Business Success”

  • Addison Grey says:

    Hi Nanda,
    Nice and informative article!!!
    What an amazing marketing strategies list all these marketing strategy are very helpful and useful to us. It will really helpful to promote our business whatever it is small scale business or large scale. I think social media marketing and mobile marketing will play a major role to promote and spread our business in domestic as well as international level. All the marketing strategies with tips that you have mentioned above are are simply good.
    Thanks for sharing.
    Keep it up

    • Hi Addison,

      I agree with you. Social media marketing and mobile marketing will bring our business to the international scale. Yes, this is a great opportunity for business owners πŸ™‚

      You’re welcome, Addison.
      My pleasure to added value πŸ™‚

      Thanks for sharing your valuable comment with us.
      It’s nice to read your comment here.

      Regards,
      Nanda
      Nanda Rahmanius recommend you to read >> 5 Online Marketing Strategies For Small Business SuccessMy Profile

  • Adrienne says:

    Hi Nanda,

    I agree, great information you’ve shared here and covering all the different strategies too.

    Gosh, there’s so much involved in creating and running a small business online isn’t there? It continues to evolve though over time and the rules change but all the basics you’ve shared here do still apply. Especially making sure your site is mobile friendly since so many people are using their mobile devices to access our sites.

    I just read a post this morning about the ever changing rules in SEO and I guess I like to read those to make sure I’m not doing anything wrong. What I might think is okay the search engines might frown upon and we do not want that.

    Appreciate this share, great job and hope you’re enjoying your week. Thanks again.

    ~Adrienne
    Adrienne recommend you to read >> A BIG Twitter Mistake: Are You Doing This?My Profile

    • Hi Adrienne,

      Glad to see you here πŸ™‚
      Yes, you are correct. Running a normal small business requires a lot of aspects, especially if we make it online. That’s like double work for us πŸ™‚

      I agree with you. Nowadays, many people are using mobile to go online, if we make our businesses to go online as well, so having a mobile friendly website is very important to reach this type of visitors.

      I also do the same with you. I read a lot of articles about SEO changes, I want to always be up to date with the latest techniques and strategies. I also like to read that kind of stuff as well πŸ™‚

      Thanks for your support and sharing your thoughts with us, Adrienne.
      I hope you are enjoying your week too.

      Regards,
      Nanda
      Nanda Rahmanius recommend you to read >> 5 Tips Using Twitter to Grow Your BusinessMy Profile

  • Samir says:

    Great post with great points,

    These online marketing strategies seems really essential for small business to reach out the more customers.

    Thanks for share.
    Samir recommend you to read >> Download Free Arizona Voter Registration FormMy Profile

  • Nanda,

    My head is spinning! There are so many things we need to do to get our online business going. For me it is like a spider web. There is a center (my blog) which is my home base whereby I give the best content I can. Then getting social! Social media is a great way to connect with people. Sharing others’ content and putting up my own. And of course, getting into conversations. I’ve been doing that for a long time.

    Now, marketing…I’m about to do a prelaunch of a new product I created. I have done one so far, but it is all part of my sales funnel. This takes working backwards, so to speak. To have different options for those who want to come into it on different price ranges.

    Testing: I find that testing the marketplace is so important. From a PPC point of view that is another art form. I’m in the process as I write.

    So, Considering all we have to do, I just put it up on my white board so that “spider web” of mine doesn’t miss a beat. Yes, it is a lot of work, but I do enjoy it.

    -Donna
    donna merrill recommend you to read >> Building Character For Online SuccessMy Profile

    • Hi Donna,

      Woaah..That’s the nice strategies from you. I like the term “spider web” that you use. I learned a lot from this valuable comment and I’m sure, the people who read this will get the same lesson as well πŸ™‚

      I’m glad to know you enjoy doing it. It doesn’t matter how many the works, if we enjoy it, it will be fun and I feel it myself.

      And, good luck for your prelaunch of a new product. I wish the best for you πŸ™‚

      Thanks for stopping by and share your nice strategies with us, Donna.
      I really appreciate it. Have a splendid weekend for you.

      Regards,
      Nanda
      Nanda Rahmanius recommend you to read >> 5 Online Marketing Strategies For Small Business SuccessMy Profile

  • ajay says:

    Nice points…love to read that kind of post because its motivated for me….good job!!@
    ajay recommend you to read >> How to build a chrome app and chrome extension for your blogMy Profile

  • charan says:

    As a new online business owner i need latest ideas to promote my site , this article really perfect online marketing strategies but never consider the local seo .. will look after that.. thanks for the spoon feeding article…

  • Kimsea Sok says:

    Thanks for sharing..! It is really nice article about online marketing and being successful small business. I would agree with you. There were many ways that we are able to doing the marketing for our business.

    However, you have provided the major important strategies to win successful. Content marketing is really important for small business promote. It is the best to interact with other people, and especially our customers.

    By using the quality contents those can providing customers better experience and knowledge with spreading good branding. Google love contents and give more opportunity find more customers through Google and other search engines listing.

    Now a day mobile device and other smart phone being become the most seriously target. To care about how to optimize our website better mobile experience is really great idea for new online marketing strategies.

    Well, social media activities could stronger relationship between the business and customers.
    Kimsea Sok recommend you to read >> How to Start Best Small Business With BloggingMy Profile

    • Hi Kimsea,

      Welcome to my blog and thanks for the engagement πŸ™‚

      Thanks for your nice words. Glad to read your comment.

      Indeed, I agree with you. We should not underestimate the power of content marketing. As you said, there are many advantages to be gained from it.

      I could not agree more with you. Google actually loves content, especially the fresh one. However, we should not forget about who is going to read our content. That’s why we have to create a user-friendly content. πŸ™‚

      Thanks for stopping by and adding your voice in here, Kimsea.
      I really appreciate it. Hope to see you more often here.
      Have a great week ahead! πŸ˜‰

      Regards,
      Nanda
      Nanda Rahmanius recommend you to read >> Get Paid to Write for Break StudiosMy Profile

  • Areesha Noor says:

    Hi Nanda,

    No doubt Great post indeed!
    I really liked your all 5 Online marketing strategies for success in small business. SEM is really very powerful way to increase your traffic and search visibility.

    We can easily get ranked in search engine through SEO, Other factor also great. Any way thanks for sharing such great content with us.

    Regards:
    Areesha Noor!
    Areesha Noor recommend you to read >> Happy New Year 2016 WishesMy Profile

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